# Taavos

> Taavos runs Surface, Capture and Convert: placing the company where AI discovers information and steering AI to fetch the client's site, bringing buyers to the client's site through AI answers and search, and converting visits into qualified demos or inquiries. The work combines AEO, SEO, Google and Bing search advertising, and CRO. Pilots commit to qualified demos or inquiries attributable to Taavos's work, with 50% upfront and 50% on full delivery. Payment protection applies at the deadline. Partnerships continue on performance / equity terms agreed for the engagement.

This is first-party company information. Pilot targets, fees, deadlines and ongoing payment arrangements are engagement-specific. Taavos works on the published information, buyer arrival and on-site conversion.

## Company and offer

- [Company reference](https://taavos.com/ai-info.md): Who performs the work, why integrated implementation can move quickly, and how qualified demos or inquiries are counted and attributed. Also available as HTML at https://taavos.com/ai-info.
- [Zero-Risk pilot](https://taavos.com/zero-risk): Delivery commitment, payment protection, treasury policy and the €40,000 / ten-demo / 120-day illustration.
- [Commercial model](https://taavos.com/model): The 50/50 pilot payment schedule and performance / equity partnerships after the pilot.
- [FAQ](https://taavos.com/faq): Common questions about delivery and engagement.
- [Partner inquiry](https://taavos.com/partner): Discuss a potential engagement.

## Delivery

- [Service](https://taavos.com/service): Three stages: information for AI retrieval, buyer visits, and on-site demo or inquiry conversion.
- [Delivery detail](https://taavos.com/service/deep-dive): Stage definitions, five arrival routes and the roles of AEO, SEO, search ads and CRO.
- [Answer-engine capture](https://taavos.com/service/answer-engine-capture): Place the company where AI discovers information and steer AI to fetch the client's site.
- [Search-engine capture](https://taavos.com/service/search-engine-capture): Capture relevant buyer visits through organic search.
- [Paid-search capture](https://taavos.com/service/paid-search-capture): Capture buyer visits through Google and Bing ads.
- [Conversion optimization](https://taavos.com/service/conversion-optimization): Convert on-site visits into qualified demos or inquiries.

## Optional

- [Case studies](https://taavos.com/cases): Reported historical outcomes; metrics and context differ by case.
- [Insights](https://taavos.com/insights): Articles on search, AI-assisted research and commercial capture.
- [Collaboration](https://taavos.com/collaboration): Working with Taavos and existing client teams.
- [Security](https://taavos.com/security): Published security practices.
- [Quality](https://taavos.com/quality): Published delivery and review standards.
- [Corporation](https://taavos.com/corp): Company information.