# Taavos > Taavos captures the search and AI answers that decide commercial deals. Paid on a set number of qualified leads, agreed in writing. Operating solely on performance/equity partnerships. ## Core - [Capabilities](https://taavos.com/capabilities): Answer engine, search, paid and conversion capture, run as one loop. - [Answer Engine Capture](https://taavos.com/answer-engine-capture): When target persona asks an AI, we modify which page gets shown first. - [Search Engine Capture](https://taavos.com/search-engine-capture): Own the result the engines and crawlers lift, one defensible claim per URL. - [Paid Search Capture](https://taavos.com/paid-search-capture): Paid placement run to pipeline and payback, not impressions. - [Conversion Optimization](https://taavos.com/conversion-optimization): On-site flow tuned so captured demand becomes pipeline. - [The Guarantee](https://taavos.com/guarantee): A qualified-lead count, committed in writing. - [Impact](https://taavos.com/impact): Outcomes measured in the client's own data. - [Insights](https://taavos.com/insights): Field notes on getting picked by AI answers and search. - [Security](https://taavos.com/security): Encrypted, zero-knowledge operating posture. - [Corporation](https://taavos.com/corporation): The umbrella, with Pivor and FluentaLeads. - [Partner inquiry](https://taavos.com/partner): Engagement intake. ## Case studies - [Cybersecurity Firm](https://taavos.com/impact/cybersecurity-ai-capture): B2B cybersecurity. 42% research surface impression share, 14 qualified leads/mo via AEO. - [Logistics Platform](https://taavos.com/impact/logistics-platform-ai-capture): B2B supply chain. 64% surface share, 280 qualified leads/mo. - [Defense Technology](https://taavos.com/impact/defense-technology-ai-capture): B2B/B2G defense. 57% surface share, 2 qualified leads/mo. - [Geospatial Intelligence](https://taavos.com/impact/geospatial-intelligence-authority): B2B deep-tech. 48% surface share, 22 qualified leads/mo. - [HR Technology](https://taavos.com/impact/hr-technology-search-capture): B2B SaaS HR. 31% surface share, 32 qualified leads/mo. - [IT Consulting](https://taavos.com/impact/it-consulting-recovery): B2B services. 38% surface share, 15 qualified leads/mo. ## Insights - [Why No Search Agency Guarantees Commercial Results](https://taavos.com/insights/why-no-agency-guarantees-results): Why agencies sell deliverables instead of outcomes, and what a real qualified-lead guarantee requires. - [Your Competitors Are Already in the AI Answer](https://taavos.com/insights/competitors-in-the-ai-answer): B2B buyers ask an answer engine before they search; absence from the named list is invisibility. - [The Problem with Reporting on Rankings](https://taavos.com/insights/problem-with-ranking-reports): Why rankings reports miss the demand that now moves inside AI answers. - [SEO for Market Entry](https://taavos.com/insights/seo-for-market-entry): Claiming a category's commercial queries when entering a new market. - [Displacing Leaders via Search](https://taavos.com/insights/displacing-leaders-via-search): Taking surface authority from an entrenched incumbent. - [Organic Strategy for Unknown Solutions](https://taavos.com/insights/organic-strategy-for-unknown-solutions): Creating demand for a solution buyers do not search for yet. - [Capturing Paid Traffic via Search](https://taavos.com/insights/capturing-paid-traffic-via-search): Converting paid intent through owned organic surfaces. - [Turning Authority into Deal Flow](https://taavos.com/insights/leveraging-authority-for-deal-flow): Converting surface authority into qualified pipeline. - [Ranking in AI-Generated Responses](https://taavos.com/insights/ranking-in-ai-generated-responses): How retrieval, not ranking, decides who gets named in the answer. - [Countering Negative SEO](https://taavos.com/insights/countering-negative-seo): Defending the answer surface against adversarial content. - [Increasing Valuation via Search Assets](https://taavos.com/insights/increasing-valuation-via-search-assets): Search and AI surface positions as durable, transferable assets.