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    The Problem with Reporting on Rankings

    Rankings show visibility. Conversions show whether it produces business.

    Connect rankings to inquiries

    A ranking report shows where a page appears for selected searches. We connect those searches to relevant visits and qualified inquiries rather than treating a higher position as the final result.

    Rankings guide which pages to improve. Bookings and inquiries show whether that work produces a commercial response.

    Include AI-assisted discovery

    A buyer can learn about the company in an AI answer and visit later through a company-name search. Direct referral clicks alone do not show that whole journey.

    We examine answers and cited websites alongside website records and prospect-reported sources.

    Keep the measures distinct

    Visibility, visits, inquiries, bookings and sales pipeline are different measures. We report them separately under the engagement's measurement rules.

    The pilot commits to qualified demos or inquiries: 50% upfront, 50% on full delivery, with payment protection at the deadline.

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