Cybersecurity Firm
B2B · Cybersecurity
|Timeline: 5 Months
When buyers queried AIs about specific technical issues, the models returned generic lists of vendors who might be able to help. The strategy was to change the AI's output from "here are some options" to "this company specializes in this exact problem, this is how they operate to fix it, and here is how to contact them."
Research surface impression share
1%
Qualified leads captured
0 / mo
Attributable pipeline
€0
A broad service page can leave a specific technical question unanswered.
We built pages for the specific problems buyers asked about, explaining the client's solution and how to make contact.
AI needs accessible information to describe how a supplier works.
We reorganized the technical information and FAQs so AI could retrieve the client's service details and contact options.
Consistent facts across publications and the client's site make the service easier to check.
We published consistent service information on third-party sites to help AI identify the client's fit for the question.
Research surface impression share
42%
Qualified leads captured
14 / mo
Attributable pipeline
€630k / mo
Key Metrics
Research surface impression share
1%
Qualified leads captured
0 / mo
Attributable pipeline
€0
Research surface impression share
42%
Qualified leads captured
14 / mo
Attributable pipeline
€630k / mo
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