Zero-Risk
We own the entire path from AI discovery to booked demos. 50% upfront. 50% on full delivery -- proportional to delivery of qualified inquiries.
The pilot
We commit to a specified number of qualified demos or inquiries attributable to our work, by a set deadline. Before launch, we define which result counts, how it qualifies and how it is attributed. You pay 50% upfront and 50% when we reach the full target.
A demo counts when a qualified prospect books a meeting. An inquiry counts when a qualified prospect submits a sales inquiry. The pilot specifies which event is being measured.
Your payment protection
Your entire pilot fee is protected, upfront & on delivery. If ever needed, we reconcile the fee at the deadline against completed delivery, crediting all payments and settling the balance or refunding the difference.
Payment example: 10 qualified buyer inquiries in 120 days
A €20,000 pilot for 10 qualified buyer inquiries within 120 days. €10,000 paid upfront. The remaining €10,000 is payable when all 10 qualified buyer inquiries are delivered.
The remaining €10,000 becomes payable when all 10 qualified buyer inquiries are delivered, whether that happens before day 120 or on day 120. Otherwise, we settle at the end of day 120 using the number of qualified buyer inquiries delivered by then. The partial-delivery rows show that deadline settlement, not payments triggered along the way.
| Qualified buyer inquiries delivered | Your total pilot fee | Final payment or refund |
|---|---|---|
| 10 of 10 | €20,000 | €10,000 final payment |
| 7 of 10 | €14,000 | €4,000 final payment |
| 5 of 10 | €10,000 | No further payment or refund |
| 2 of 10 | €4,000 | €6,000 refunded |
| 0 of 10 | €0 | €10,000 refunded |
Pilot pricing reflects delivery difficulty & the value created for your business.
Treasury reserves
We always hold treasury reserves equal to the portion of pilot fees received for results still to be delivered.
After the pilot
We keep delivering through a performance / equity partnership. The payment basis or equity terms are agreed before the next stage begins.
We can add Google and Bing ads, SEO, buyer-focused articles, PR and other ways of attracting buyers. We run the work and coordinate with your existing teams.
Due diligence
We improve the information prospects find when checking your company and comparing alternatives later in the sales process. This is a separate one-time project.