Paid Search Capture
Bring buyers to the right page through Google and Bing search ads.
How it fits
Search ads bring the buyer to your site. The page explains the offer, answers objections and leads into the inquiry or lead capture process. We manage both.
What we do
We manage search terms, bids and ads for relevant buying searches, including competitor and service comparisons. Each ad leads to a matching page, with the same offer carried into the on-site inquiry or lead capture process.
Search → Ad → Relevant page → Qualified demo or inquiry
What we measure
Advertising spend, search terms, clicks, qualified demos or inquiries and cost per qualified result.
For the full arrival-path breakdown, see the service deep dive.