We identified a gap in the market structure. The client had a strong established domain authority but was competing for broad keywords where they had no advantage. We noticed that no competitor was dominating the search terms for specific software integrations. We saw an opportunity to leverage their existing domain strength to launch a large scale architecture targeting cross platform compatibility.
Research surface impression share
~4%
Qualified leads captured
5 / mo
We built pages explaining the integrations the client supported, targeting searches about connecting those tools. We managed duplicate URLs and made each integration's information useful on its own.
Qualified leads grew from 5 to 32 per month. Reported visibility on the integration questions reached 31%.
Research surface impression share
31%
Qualified leads captured
32 / mo
Key Metrics
Research surface impression share
~4%
Qualified leads captured
5 / mo
Research surface impression share
31%
Qualified leads captured
32 / mo
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