IT Consulting
B2B Services
|Timeline: 12 Months
The client's website was being held back by low quality links from the past. This history prevented them from ranking for high value consulting services despite their good reputation.
Research surface impression share
~8%
Qualified leads captured
4 / mo
First we performed a manual risk assessment and cleaned up the bad links. This caused a temporary dip in their numbers which was expected. Once the site was clean we built new pages targeting specific technical problems companies face and published their case studies online.
The reported measurements stabilised by month 4 and improved through month 12. Visibility reached 38% on the selected service questions; qualified leads grew from 4 to 15 per month.
Research surface impression share
38%
Qualified leads captured
15 / mo
Key Metrics
Research surface impression share
~8%
Qualified leads captured
4 / mo
Research surface impression share
38%
Qualified leads captured
15 / mo
Similar Engagements