defense technology

AEOSEO

Qualified leads captured

2 / mo

Research surface impression share

57%

challenge

Researchers and procurement officers queried answer engines for specific component specialists and got broad overviews back. The job was to make the brand the cited definitive source for both the educational query and the vendor query.

approach

Definition pages, not pitch pages

Replaced commercial copy with strict technical definition pages mapped to the vetting specs used in procurement.

AEO + SEO validation loop

Structured the AEO foundation so answer engines cite the brand, then surfaced search pages to capture the validation searches those citations trigger.

Niche component focus

Ignored broad keywords. Optimized strictly for niche, high-intent component prompts that close the full validation loop.

outcome

Research surface impression share moved from 20% to 57%. The pipeline is intentionally narrow: 2 qualified leads captured per month, each with a six- to seven-figure contract ceiling.

Before