Pilot
The pilot commits to qualified demos or inquiries attributable to our work by a specified deadline. You pay 50% upfront and 50% when the full target is reached.
Commercial Model
50% upfront. 50% on full delivery. Performance / equity after the pilot.
Payment protection
At the deadline, we calculate the final balance or refund from the share of the target delivered, after deducting your upfront payment. See the payment example.
Treasury reserves
We always hold treasury reserves equal to the portion of pilot fees received for results still to be delivered.
After the pilot
We continue through a performance / equity partnership. Performance pay is usually a percentage of the result specified in the agreement. Equity terms are set for the individual partnership. Some engagements use a fixed fee.
Expansion
We can add Google and Bing ads, SEO, buyer-focused articles, PR and other ways of attracting buyers. Due-diligence optimization is separately priced as a one-time project.