hr technology

SEO

Qualified leads captured

32 / mo

Research surface impression share

31%

challenge

Established domain authority, but burning effort against broad category terms where they had no real advantage. No competitor was holding the long-tail of software-integration queries.

approach

Integration-graph architecture

Built a structured page set covering every supported software integration permutation, with strict canonicalization to avoid thin-content risk.

Surface where buyers actually look

Surface engineered for ‘how do I connect tool X to tool Y’ prompts: long-tail SEO that answer engines also retrieve from.

outcome

Qualified leads captured grew from 5 to 32 per month as the integration surface compounded. Research surface impression share on the integration cluster hit 31%, displacing the broad-category incumbents.

Before