it consulting

SEOAEO

Qualified leads captured

15 / mo

Research surface impression share

38%

challenge

A clean reputation in market, but a contaminated link history blocking the domain from ranking for high-value consulting queries. Surface was capped no matter how good the work was.

approach

Toxic link cleanup

Manual risk audit and disavow cycle to clear the contaminated link history. Expected short-term dip in month 2.

Authority rebuild

Published case-study evidence and definitive pages on the specific technical problems the firm solves, surfaced for both SEO and AEO retrieval.

outcome

Surface stabilized by month 4, then compounded through month 12. Research surface impression share climbed to 38% on the firm’s target services; qualified leads captured grew from 4 to 15 per month.

Before