Surface the information for AI. Capture the buyer's visit. Convert the visit into a qualified demo or inquiry.
The buyer's question determines the source, the destination page and the information needed to make a decision. We build those connections and run the work through the booking or inquiry.
Surface: information for AI retrieval
We test buyer questions and identify the publications, forums and websites AI retrieves. We place your company there, steering AI to fetch your site for the service details and comparisons it uses in its answers.
We use editorial placements and our value-trading system to get the information published. Your site then gives AI the product facts, service explanations and comparisons needed to describe your company accurately.
Capture: bring the buyer to your site
We give the buyer a reason to visit your site after seeing an AI answer. They may click its citation, search your company name or search for the service. SEO and search ads also bring buyers directly from those searches.
We work on the proposition, links, search pages and ads that make the next step clear. A buyer researching a problem, comparing competitors or choosing a provider reaches the page addressing that specific question.
Convert: turn the visit into a demo or inquiry
Once the buyer reaches your site, we handle how the offer is explained, how objections are answered and how alternatives are compared. We build and improve the page and lead capture process to turn that interest into contact.
We measure where visitors stop and improve the steps that affect qualified inquiries and bookings. Comparison pages are core; tools, calculators and other resources are added when they support the buying decision.
How buyers reach the site
AI citation
AI answer includes a link → Buyer clicks → Relevant page on your site
Branded search
Buyer learns your company name from AI → Searches your name → Visits your site
Service search after AI research
Buyer learns which service to look for → Searches for a provider → Visits your page
Organic search
Buyer searches a relevant problem, service or comparison → Finds your page in search → Visits your site
Search ad
Buyer searches a high competition or competitor-branded search → Clicks your Google or Bing ad → Reaches the matching page
Every arrival route leads into Convert: the on-site explanation, evidence and steps that produce the qualified demo or inquiry.
The methods behind the three stages
Answer Engine Optimization (AEO)
Place your company where AI finds information and steer it to fetch your site & modify the data points it outputs when answering buyer questions.
Search Engine Optimization (SEO)
Rank for the Google/Bing/Yandex searches buyers use to choose a provider & bring those buyers to your site.
Search advertising
Run Google and Bing ads for relevant high competition buying searches, with each ad leading to matching landing page on-site.
Conversion Rate Optimization (CRO)
Optimize the offer, evidence & lead capture steps that move visitors from interest to a demo or inquiry.
The pilot specifies the work needed for its conversion target. Further channels can be added as the partnership expands.
Information and PR
We use publications, articles and useful resources to provide information AI can retrieve, support the buyer's understanding and substantiate the client's claims. Their role depends on the job: source material for Surface, discovery leading to a visit for Capture, or evidence supporting an on-site decision for Convert.
After the pilot, the partnership continues on performance / equity terms and can expand into further channels. We coordinate with your marketing, sales and PR teams. Due-diligence optimization is a separate, separately priced project.