Technical pages and third-party publication for a cybersecurity provider.
When buyers queried AIs about specific technical issues, the models returned generic lists of vendors who might be able to help. The strategy was to change the AI's output from "here are some options" to "this company specializes in this exact problem, this is how they operate to fix it, and here is how to contact them."
We built pages for the specific problems buyers asked about, explaining the client's solution and how to make contact.
We reorganised the technical information and FAQs so AI could retrieve the client's service details and contact options.
We published consistent service information on third-party sites to help AI identify the client's fit for the question.
In 5 months, qualified inquiries went from 0 to 14 per month, and the share of AI answers naming the client rose from 1% to 42%.