[ Research · October 2023 ]

Countering Negative SEO

Investigate harmful site changes, link patterns & content copies.

Establish what changed

A traffic decline can follow technical changes, copied content, unusual links or other causes.

We review the timing, affected pages and evidence before deciding on a remedy.

Investigate and monitor

We check page access, duplicate URLs, new links and copied content to identify changes relevant to the decline.

We act on the findings and monitor the outcome rather than assuming every unwanted link proves an attack.

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