Link assessment, technical service pages and published case studies.
The client's website was being held back by low quality links from the past. This history prevented them from ranking for high value consulting services despite their good reputation.
First we performed a manual risk assessment and cleaned up the bad links. This caused a temporary dip in their numbers which was expected. Once the site was clean we built new pages targeting specific technical problems companies face and published their case studies online.
In 12 months, qualified inquiries went from 4 to 15 per month, and the share of AI answers naming the client rose from ~8% to 38%.