Start with specific buying searches, then expand into broader terms.
Broad terms such as 'CRM software' put a new entrant against established providers. Searches about a particular integration or requirement give the client a more specific question to answer.
We build pages explaining how the service addresses those questions and how the buyer can inquire.
We prioritize searches relevant to choosing a provider, not simply the largest traffic totals.
We measure visits and inquiries, improve the pages that need work and expand into further searches.