[ Impact study · 10 months ]

Defense Technology

Technical component pages for AI and search research.

Timeline10 months
Share of AI answers20% → 57%
Qualified inquiries / month0 → 2
00.511.522.5M1M2M3M4M5M6M7M8M9M1002
Problem

Researchers query AI to explore specific defense technologies and locate component specialists. The models were returning broad overviews and missing the active manufacturers. We published technical explanations and supplier information so AI and buyers could evaluate the client.

Work

Technical definitions help buyers assess specialist components

We published definition pages addressing the specifications buyers use when evaluating suppliers.

Defense buyers use AI and search for unclassified research before directly vetting vendors

We made the technical details accessible to AI and built pages for the follow-up searches buyers use to check a supplier.

Specialist component questions can be relevant to a purchase despite low search volume

We prioritised component questions and the information needed to evaluate the client.

Summary

In 10 months, qualified inquiries went from 0 to 2 per month, and the share of AI answers naming the client rose from 20% to 57%.

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