Pages explaining supported software integrations.
We identified a gap in the market structure. The client had a strong established domain authority but was competing for broad keywords where they had no advantage. We noticed that no competitor was dominating the search terms for specific software integrations. We saw an opportunity to leverage their existing domain strength to launch a large scale architecture targeting cross platform compatibility.
We built pages explaining the integrations the client supported, targeting searches about connecting those tools. We managed duplicate URLs and made each integration's information useful on its own.
In 5 months, qualified inquiries went from 5 to 32 per month, and the share of AI answers naming the client rose from ~4% to 31%.