Published shipment routes and container details for retrieval.
Buyers query AI for exact shipments like "shipping a 40ft reefer from Helsinki to Munich." The route information sat behind interactive filters. We published route pages so AI could retrieve it and buyers could evaluate the client.
We published route-specific pages so the information could be retrieved without using the filters.
We published container dimensions and availability in readable HTML tables.
We focused on specific shipment questions that could lead to an enquiry.
In 3 months, qualified inquiries went from 0 to 280 per month, and the share of AI answers naming the client rose from 5% to 64%.